Yes, data is confusing, but Google Analytics is a crazy valuable tool if you look past all the ugliness. And the coolest part? As a virtual assistant or web developer, you can also boost your services with some kickass strategic skills that your clients will love. Intrigued yet?
In this episode, we’re discussing the ins and outs of Google Analytics with Cinthia from Digimorphs – we hope you’ll dig it 🙂
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Sure, you might not have the time to watch a 40-minute video now – I got you. Allow me to present you with the key takeaways.
Knowledge is power
Your website is your property, so you might want to know what’s going on. Which posts perform best? Where do your visitors come from? How many of them leave immediately after loading only one sad little page of your website? Google Analytics has all the answers to these questions.
If you have this knowledge, you can:
- reverse-engineer success: what did you do to make your most popular post, well, popular? How could you replicate this success without repeating yourself? How could you use this post to drive more traffic to your website – could you share it again, maybe on a new platform? Could you do a content upgrade? Could you do a video or a live Q&A on the same topic and upload it to YouTube? The possibilities are pretty much endless.
- your metric is: users / sessions
- end the social media time-suck: you probably spend a huge amount of time on social media, and if you’re anything like me, being EVERYWHERE just sucks the will to live out of you. Well, you can take a glimpse at your data and see where your traffic comes from – if you spend a lot of time on twitter but nobody comes from there, then maybe it’s time to stop wasting your time with it. Conversely, if you see that a HUGE amount of people (think teens-on-Justin-Bieber-concert huge) comes from Instagram, then maybe it’s time to focus your efforts there.
- your metric is: referrers
- tweak your website: if you see that people are landing on your website but leave immediately (aka they don’t click any links, don’t visit any more pages, just sayonara, ma’am / mister), then it might be a sign that something is not working. How could you make your site more appealing? Maybe tweak your copy? Add an eye-catching image above the fold? Yes, this is absolutely a trial-and-error, but at least data-based trial-and-error. [Some might argue that it’s better than just shooting in the dark.]
- your metric is: bounce rate
If you want to take this knowledge even further, check out Mouseflow as well – it creates some pretty cool recordings and heatmaps for you so you can literally see what your visitors doing on your site – from scrolling through clicking to form submissions. Neat, huh?Stop shooting in the dark - check out your data instead. #GoogleAnalytics #smallbiz Click To Tweet
Look, time is precious. Even if you have a product-based business or if you sell your services, you want to know what people want to buy from you. If you look at your data and see how many people visit the individual product / service pages, you’ll have a good idea about the demand – and maybe you can stop wasting your energy on stuff that sound cool in theory but nobody is really interested in them.Just because you think people are interested in something,it doesn't mean that they actually are.Click To Tweet
Boost your VA / web developer services
Understanding data is a skill and many people don’t want to deal with it. But if you dig strategic thinking and want to bring some mad scientist skills to the table that will make your clients go “whoa“, then consider pitching Google Analytics services (anything from implementation to monthly reporting) to your clients.Are you a #webdeveloper or #virtualassistant? Boost your services with #GoogleAnalytics !Click To Tweet
If you’re not very confident yet, then check out Cinthia’s course on this horribly ugly but super valuable tool – it simplifies and demystifies GA like crazy, so if you really want to learn everything about it, this course is an excellent starting point. Oh, and I may or may not be the official mascot. Don’t ask, just roll with it.
Let me know in the comments below – do you use Google Analytics in your business? If not, what’s stopping you?